From industry practice to academic research.

Before returning to academia, there was fifteen years of applied research inside one of the world’s largest marketing organisations. Those studies shaped industry practice and became the foundation for the questions I now investigate formally through postgraduate research at the University of Otago: how participation is structured, how behaviour changes, and what makes new systems durable.

Alongside them is a record of where these ideas have been tested publicly through industry forums, publications, and international speaking engagements.