Designing for
climate action.
What makes a good idea become a new way of living isn’t just good intention. It’s how strategic design enables everyday participation.
After two decades in global strategy and sustainability, I am focused on making new models viable: how participation is structured, how incentives align, and whether systems hold under real conditions.
I work with people building what comes next.
Based in Aotearoa New Zealand — working globally.
Expertise
Corporate
Global CSO, IPG Mediabrands. SVP Strategy & CSO, Universal McCann. Built and launched the Climate Action Marketplace, delivering significant reduction in media emissions year on year.
Postgrad
MCom (Marketing) candidate, University of Otago. Research examines how sustainability startups structure climate-relevant participation and what makes behaviour change durable.
Education
Vanderbilt University, B.S. Yale SOM, Corporate Sustainability Management. University of Cambridge (Mountbatten), International Business Management Diploma.
Beyond the Desk
Board Chair, Regenerate (Harvard Innovation Lab). Ad Net Zero Co-Chair 2023–2025. Cornell Certified Master Beekeeper. Aotearoa New Zealand.