Industry Research

Ideas grounded in practice.

Fifteen years of applied research inside one of the world’s largest marketing organisations, and where those ideas have been tested in public.

Applied Research

The studies.

Sustainability Sells

Market Behaviour

Sustainability Sells

Transparency earns loyalty, and a willingness to pay.

ReportThe Drum
Sustainability Speaks

Consumer Behaviour

Sustainability Speaks

Closing the gap between what people intend and what they do.

ReportAdweek
Attention x Sustainability

Digital Advertising

Attention × Sustainability

Attention lifts performance and cuts digital carbon at once.

ReportAd Age
In Conversation

Talks and interviews are on the Speaking page →

Coverage

Coverage.

AdExchangerA Sustainable Ad Marketplace That Doesn’t Sacrifice PerformanceRead →
The DrumHow New Regulations Move Marketers Forward on ClimateRead →
Ad AgeBringing Media Supply Chain to Net ZeroWatch →
Business WireLaunching the Climate Action AcceleratorRead →
Ad Age16 Ad Leaders Cutting the Industry’s Carbon FootprintRead →
CampaignAgency Performance Review: Sustainability StandoutsRead →
Contact

Building what comes next? Let’s talk.

hello@martinbryan.earth
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